Built from real pond-business experience
Business Liferaft was developed by Giles and Timothy Head from the systems used to operate their own pond franchise network. The company was founded in 2006, and the first cloud-based version of the pond-business system was released in 2008.
That experience still shapes the product today: practical tools for planning maintenance seasons, recording pond equipment, preparing the right parts, quoting, purchasing and invoicing.

Business Liferaft is built by Head Squared Aquatics Limited. We developed this tool to manage our own Franchise Network.
The company was founded by brothers Giles Head and Timothy Head in 2006.
Business Liferaft began as PCMS ('Pond Consultancy Management System') with its first release in 2008. This has always been based in the cloud since its inception.
In 2023, we decided that the tools had much broader appeal, so we developed a new version for use by any business (including other Pond Businesses).
We hope you find our App as useful for your business as we have for ours. Fixing problems that impact on garden businesses in the UK has been our driving force for over a decade.
Let us know the features you need to make your business run more smoothly. We take requests seriously and ship new features with extremely quick turnaround times. Give us a try, you won't regret your choice!
Our first web apps were launched in 2008 and different versions have been in use continuously since then.
We have an active support system in place. Share images on WhatsApp, by email or give us a call. We respond and, more importantly, apply fixes/updates often within a few hours.
The majority of our development results from user feedback. We are here to help you. If you need a feature, let us know. If we feel this would help multiple users, we'll start work on it!